Why use a Pro
February 18, 2009
Very few real estate agents have the equipment or skills required to do quality interior photography.
What’s required to produce high quality interior photography?
1. Digital Single Lens Reflex camera body ~ $2,000
2. Ultra wide-angle lens ~ $600 – $1,000
3. External flash lighting equipment ~$1,000
4. Photo-editing software ~$800
5. An eye for making rooms look attractive
6. Extensive practice at shooting interiors
If you’re not well equipped and experienced your marketing photos will show it and not be fully effective.
Given the effectiveness of professional photography in marketing homes it should be given high priority in home marketing budgets.
1. Photography is the central component of home marketing.
2. It increases effectiveness of web marketing.
3. It increases the effectiveness of print media.
4. It makes the agent look good because it reduces market time* and increases net sales price*.
5. It will help you complete for more listings.
*http://blog.franklyrealty.com
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